Radical Nest is a mental healthcare practice for children and infants, with a mission of planting seeds of change that extend far beyond the nest. In 2023, Michelle, the founder of Radical Nest, approached us seeking a profound transformation of her brand. Our mission was clear: to craft a brand identity that authentically echoed her core values, enabling her to forge meaningful connections with her ideal clients. Our aim was to establish Radical Nest as a sanctuary for mental health, fostering open dialogue around societal issues and inviting individuals ready to embark on a transformative journey.
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The brand identity that we crafted was inspired by the concepts of nature and nurture. We carefully curated an earthy palette, opting for richer tones that evoked feelings of healing and happiness. Blues, greens, and browns were chosen to evoke a sense of tranquility and connection with the natural world. The final brand identity is playful yet calming, nurturing, and professional.
